FRANKLIN, Tenn. (BP)—Franklin, Tenn., Brentwood digital strategy director Darrel Girardier admits that he has a love-hate relationship with analytics, especially in relation to online worship and other events that are streamed on social media platforms. Can analytics be a useful tool? Without a doubt. But can they be deceiving? Absolutely, Girardier said. The key, he said, is to dig deeper into the numbers and understand what they really mean. Just because a particular worship service or event...