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What do online viewership numbers really mean?
Aug07

What do online viewership numbers really mean?

FRANKLIN, Tenn. (BP)—Franklin, Tenn., Brentwood digital strategy director Darrel Girardier admits that he has a love-hate relationship with analytics, especially in relation to online worship and other events that are streamed on social media platforms. Can analytics be a useful tool? Without a doubt. But can they be deceiving? Absolutely, Girardier said. The key, he said, is to dig deeper into the numbers and understand what they...

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Like so many other organizations around the state and country, Oklahoma Baptists are closely monitoring news and information about the spread of COVID-19 (Coronavirus).Learn More Here.
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