NASHVILLE (BP)—Macy’s Inc. has reportedly discontinued contributions to Planned Parenthood after customers complained of the chain’s support of the abortion provider.

Macy’s Inc.’s latest 990 tax form verifies that the retail giant no longer includes the Planned Parenthood Federation of America in its community contributions, the research group 2ndVote said, describing the news as the latest “Miracle on 34th Street.”

“We’re constantly updating our research to portray companies in the fairest possible light,” 2ndVote Executive Director Lance Wray said in a Dec. 7 press release that has been carried by Fox News and other media outlets. “Last week, Macy’s confirmed with us that the company no longer gives and no longer matches gifts to Planned Parenthood.”

2ndVote, which bills itself as a conservative watchdog for corporate activism, developed a Planned Parenthood Resource Page in 2015 which said Macy’s gave donations to Planned Parenthood and was among 41 companies with a direct financial relationship with the abortion provider.

“We developed the list of Planned Parenthood’s corporate supporters so conservatives could engage these companies and, if necessary, use their shopping decisions to send a message,” Wray said. “It’s apparent that conservatives are using 2ndVote’s research to positively influence what companies like Macy’s are funding.”

Founded in 2013 by Nashville forensic toxicologist David L. Black, 2ndVote exposes corporations and organizations funding liberal advocacy, it said, and encourages such entities to remain neutral.

“Macy’s, Inc. believes in giving back to our local communities,” the retailer said on its website, but did not respond to Baptist Press’ request for information. “Our contributions, leadership and volunteer efforts help create stronger, healthier places for our customers and associates to work and live.”